Everything you need to
build converting funnels

What Funnelium does

Think of Funnelium as a guided path you build for your visitors — from first click to sign-up, purchase, or download. Here is everything it can do:

Installing the plugin

Installation takes about 3 minutes. You only need access to your WordPress admin area.

Building your first funnel

Let’s build a simple lead-generation funnel — a landing page, an email sign-up form, and a thank you page. This is the most common setup and takes about 10 minutes.

Page types explained

Each page in your funnel has a specific job. Here’s what each one is for and when to use it.

Choosing a design

Funnelium comes with 18 ready-made designs (called templates). Pick one that fits your brand and audience — you can always change it later. All your text and settings carry over when you switch.

Available designs

Create your own design

If you want a design that’s completely yours, create a PHP template file in your WordPress theme folder. Funnelium will automatically detect it and add it to the design picker. It won’t be overwritten when the plugin updates. Ask a developer to help with this if needed.

Editing your pages

Click Edit Settings on any step in your Funnel Editor to open the full-screen Live Editor. Your actual page appears on the right. Your settings are on the left. Everything you see is what your visitors will see.

Template Mode — editing a ready-made design

This is the default mode. Your page loads in the preview panel on the right:

Viewport preview

Use the 🖥 📱 📲 buttons in the preview toolbar to switch between desktop, tablet, and mobile views. Make sure your page looks good on all screen sizes before going live.

Editing body content

The main body content — longer paragraphs, bullet lists, embedded images, videos — is edited separately in the standard WordPress editor. Click Edit Body Content → (in the left panel) to open it. After saving there, click the 🔄 Reload button in the preview toolbar to see your changes.

Block Builder

Want to build a page from scratch exactly the way you want it? Switch to Block Builder mode using the button in the top bar of the editor. Drag blocks from the left panel onto your page and arrange them in any order.

Available blocks

How to use the Block Builder

Connecting MailerWave

Funnelium was built for MailerWave. When someone submits your opt-in form, they are instantly added to the email list you choose in MailerWave — no manual importing needed.

Quick setup

Selling products

Want to sell something inside your funnel? Funnelium works with WooCommerce — the free WordPress shop plugin — to handle payments. You don’t need WooCommerce at all if you’re just collecting emails.

What you need WooCommerce for

Recommended payment options for Nigeria

Recovery emails

When someone fills in your opt-in form but doesn’t finish the process, Funnelium can automatically send them up to 3 follow-up emails to bring them back. This is one of the highest-ROI features in the plugin.

How to turn it on

Viewing your recovery stats

Go to Funnelium → Abandonment to see a list of everyone who started but didn’t finish, along with their email addresses and whether they were recovered.

Tracking your results

Funnelium automatically tracks how your funnel is performing so you know exactly what’s working and what to improve.

What gets tracked

View all this in Funnelium → Analytics. Select your funnel and choose a date range. You’ll see the total numbers for each page and a drop-off chart showing where people are leaving your funnel — that’s where you focus your improvements.

Connecting ad tracking pixels

If you’re running paid ads on Facebook, Google, or TikTok, you can connect your tracking pixels so your ad platforms know which ads are actually driving results.

Go to Funnelium → Settings → Tracking Pixels and paste your pixel IDs:

The pixel codes fire automatically on every page in your funnels. You don’t need to add them to each page separately.

Common questions

Quick answers to the questions we hear most often.

Troubleshooting

Something not working? Check here first.

Keyboard shortcuts

Quick actions available inside the full-screen Live Editor.

System requirements

URL routing architecture

The fn_step CPT is registered with rewrite => false. Routing is handled via the request filter in Funnelium_CPT::intercept_step_request(). No rewrite rules are written to the database. The filter checks for an existing WP page/post at the slug first (giving them priority), then queries wp_posts for a matching fn_step by post_name. If found, it rewrites query vars to ['post_type'=>'fn_step','p'=>$ID].

The post_type_link filter in Funnelium_Funnel::clean_step_permalink() ensures get_permalink() for fn_step posts returns the clean root URL.

Hooks & Filters

Actions

// Fires after a step is fully loaded
add_action( 'funnelium_step_loaded', function( $step, $funnel ){}, 10, 2 );

// Fires after a successful opt-in submission
add_action( 'funnelium_optin_success', function( $email, $first_name, $funnel_id ){}, 10, 3 );

// Fires before a template file is included
add_action( 'funnelium_before_render_template', function( $path, $step_type, $slug ){}, 10, 3 );PHP

Filters

// Modify step settings before template renders
add_filter( 'funnelium_step_settings', function( $settings, $step_type, $post_id ){
    return $settings;
}, 10, 3 );

// Override the resolved template file path
add_filter( 'funnelium_template_path', function( $path, $step_type, $slug ){
    return $path;
}, 10, 3 );

// Override the redirect URL after a successful opt-in
add_filter( 'funnelium_optin_redirect', function( $url, $email, $funnel_id ){
    return $url;
}, 10, 3 );PHP

Database tables

7 tables created on activation. All prefixed with your WordPress table prefix (default: wp_).

AJAX API quick reference

All admin endpoints require nonce: fn_nonce. All return standard WP JSON.

Building a custom template

Create a file at your-theme/funnelium/{step-type}/your-template-name.php. It will auto-appear in the template dropdown. The funnel wrapper handles the HTML shell — your file only outputs the body content.

// your-theme/funnelium/landing/my-template.php
<?php
defined( 'ABSPATH' ) || exit;

$step     = Funnelium_Funnel::$active_step;
$settings = $step['settings'] ?? [];

// Read settings with sensible fallbacks
global $post;
$headline = $settings['headline'] ?? get_the_title( $post );
$cta_text = $settings['cta_text'] ?? 'Get Started →';

// Auto-get the next step URL
$steps   = Funnelium_Funnel::get_funnel_steps( $step['funnel_id'] );
$cta_url = '#';
foreach ( $steps as $s ) {
    if ( (int)$s->page_id === (int)$step['post_id'] ) {
        $cta_url = Funnelium_Funnel::get_next_step_url( $step['funnel_id'], $s->sort_order ) ?: '#';
        break;
    }
}
?>
<div class="my-template">
    <h1><?php echo wp_kses_post( $headline ); ?></h1>
    <a href="<?php echo esc_url( $cta_url ); ?>"><?php echo esc_html( $cta_text ); ?></a>
</div>PHP